Hey, it’s Mark
Are you struggling to get results from your advertising on Meta…
…while watching competitors thrive with the same platform?
You’re not alone. Every Facebook group is full of people panicking about updates, claiming ads have stopped working and that “Meta’s broken.”
But the truth? Everyone’s just focused on the wrong thing.
After a decade of running online brands, I’ve never seen Meta work better for genuine businesses than it does right now. There’s just been one critical shift - and most advertisers completely miss it.
In my latest YouTube video, I break down:
Why Meta now rewards authentic brands (and punishes over-engineered tactics)
The “Netflix shift” that changed how ads are delivered
Why technical optimisation is dead - and what replaced it
How one brand grew ROAS by 40% in 6 weeks using this approach
If you’ve felt like Meta ads got harder, this will reframe everything.
Best,
Mark
Founders Aligned
P.S. Meta hasn’t stopped working - it’s just evolved. The brands that understand the new game are quietly scaling faster than ever. Watch the breakdown here.